We are a consulting firm that since 2005 have been working with business development and profitability management in the retail and consumer goods industry. In short, it means that we are helping suppliers and retailers of consumer goods to be more successful.
Our guiding principle is always the reality in the stores. What it means in practice varies from case to case, but examples of common assignments are sales development, shopping behaviour, category development, store development and distribution strategies.
We start in retail, and we end in retail. Whether it concerns strategic issues or tactical approaches. It is, after all, where your success is determined, whether you are a supplier or a dealer. Many of our customers are leading national and international companies.
Although the assignments differ, the objective is often the same: to create a common understanding within the company of what the reality is, the opportunities and challenges it is facing, and of what needs to be done.