Our greatest inspiration is the practical reality. Not just your practical reality, but also your customers' practical reality. It is from here we take a starting point to understand your challenges and what needs to be done.
The methods we use are numerous, ranging from employee and customer interviews to mystery shopping and customer tracking to the internal data analysis and desktop research. Everything depends on the issues and current conditions.
To put effort in understanding the practical reality does not only give more concrete and relevant insights, actions will also be more accurate and easier to translate into practice.